Recently, businesses and organizations in the Phoenix area were subjected to a series of frivolous lawsuits under the Americans with Disabilities Act (ADA). These were frivolous in the sense that it someone simply drove around measuring signs or browsed the Internet looking for any minor item they could. No formal complaints were ever filed and no one was given the opportunity to remedy the situation, they were just given a dollar figure to settle with and they'd be left alone. Unfortunately, many businesses paid up. Thankfully, the Arizona Legislature stepped in and put a stop to this.
Ecommerce was big this year, with sales reach $3.45 billion dollars (Fortune). If you’re planning to sell online and get a piece of the pie for next year, you should start your planning now. Keep reading for some more information about what your site needs to have to survive in 2017.
When it comes to a digital presence, you want to look good and your first instinct is to find a great Web designer. After all, you're not writing software, so why would you want a developer? As I network with other businesses, I find they tend to fall into two camps: they either believe Web designers are the same as Web developers or they think a Web developer can only write code and can't create a Web site. Well, I'm here to set the record straight.
As a small business, it can seem like a monumental task to get noticed on the Web. You're competing against huge, multi-national companies with marketing budgets that dwarf your gross revenue. There are options, though, and it's important to find ways to get noticed locally. Market smarter, not harder.
Marketing, whether it's a digital product, professional services, or a non-profit movement, is necessary and it requires attention. A marketing strategy, much like a new digital product, requires ongoing maintenance, planning, and adjustments. Here are a few ways to keep your marketing on track.